Some battles you don’t come back from

To many gamers, life in-game means very little because they have multiple lives to spare. While in reality we only get one life. We’re on a mission to educate gamers about Leukemia and Lymphoma and encourage peer-to-peer donations by talking to them where they are: in-game and on social. Using Twitch, YouTube, Instagram, and in-game playing modes, we’ll change the way gamers look at their own mortality and the fragility of human life.

Team:

Ramsay Campbell (Copywriter), Paige Padilla (Art Director & Designer)

Agency:

The Integer Group - Cannes Young Lions 2022