C.R.A.F.T. Time.
Team:
Ramsay Campbell (Copywriter), Jesus Gonzalez (Associate Creative Director), Jeff Olson (Lead Artist), Amy Pedid (Senior Art Director), Lucas Spann (Creative Director), Kyle Strickland (Art Director)
Agency:
The Integer Group
Concept:
C.R.A.F.T. Time (Creating Artsy Fartsy Things Time) is a 13-month creative challenge, that we created for Integer employees to express themselves. Each month, there’s a different theme and a monthly Show N’ Tell, where CRAFTers can show off their artsy-fartsy projects.
Below are some of the amazing crafts that have been created for C.R.A.F.T. Time.
Childhood Dream Song
“5 CRAFTers, with musical backgrounds, join forces to craft a dream-like song reminiscent of our childhood hopes and fears. Crafted by Andrea Ocampo Ortiz, Amy Pedid, Bianca Beltran, Fernando DaSilva and Steven Altuna.”
-Amy Pedid
NO Gremlin
“This is the manifestation of everything and everyone who's saying no to me.”
-Jesus Gonzalez
Where My Dreams Live
“I recently lost a grandmother, who started writing poetry the last couple of months of her life. She had dementia and I could see she was slowly going back to a child-like state, right before she passed. In the last poem she wrote, she spoke about returning to where she came from. This is my response to that poem and the wonderful dreams we all have as children.”
-Ramsay Campbell
PBS Kids
“No cable. That's what my parents decided for the whole family. Part cost-saving, part control. I still snuck a few Nickelodeon shows over at my friends but I grew to like PBS kid shows. After watching a few recently I wanted to create a guide on where to find all of these scattered treasures.”
-Amy Pedid